In a crisis context, businesses find themselves at the center of controversy and interrogations.  To justify actions, and to guarantee performance, recruiting, and results, they must rely upon their reputation. This positive reputation demonstrates the company's capacity to prove the real links between intentions, statements, and actions. It also requires an involvement and proof of engagement of the organization by its directors.

Because a reputational capital is a constant imperative, whatever the context, PR Media helps to promote companies and organizations as agents of social and economic action, performing, responsible, and deeply involved in their society.