Global interconnection has modified the connection between companies, brands, and institutions with their audiences. From an article to a blog entry, a post, or a tweet, each individual can make or break a company image. This power of the public forms the heart of our strategies.
In a world in a state of profound mutation, reputation is a trump card. When things change, lines move, and the accumulation of a company's positive experiences is an asset which must grow on a daily basis.
The primary challenge is to find your voice. Each company, each brand, and each institution is now obliged to function as media in order to address their public. In our view, two elements are essential: content and creativity.
Our ultimate priority is impact, whether it is the impact upon your sales, your stock price, your image, your prestige, or your legitimacy in the marketplace.