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Methodologies


Innovation is a plus, but only results matter

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Methodologies


Innovation is a plus, but only results matter

The most creative campaigns don't always provide the desired results. Though we place innovation squarely at the heart of our process, we are convinced that long-term concepts are the key to obtaining tangible results. Getting talked about isn't quite enough; one must convince, create added value, and engage on a permanent basis.

Knowing who you are:

  • Understand your position, your culture, your audience

  • Identify the competition

  • Measure your media presence and your image


Knowing what to say and do:

  • List your objectives

  • Develop messages and actions

  • Create conversations that are about you

Measuring your performance:

  • Make an assessment

  • Identify weaknesses

  • Adjust strategy

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Media Relations


Mastering media relations to maximize communication

Media Relations


Mastering media relations to maximize communication

In an increasingly competitive world, it has become essential to hold a pertinent presence in influential media.
 

Allowing you to take the lead over competitors, to become crucial to your market, and to be a key player for your targets. Thanks to our thorough understanding of the local and regional practices, deep awareness of the media world and powerful value-added content, PR Media puts your press relations to work in order to obtain the very best impact for your company.

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Corporate Communications and Image Management


Building an image that grabs the trust of your audience

Corporate Communications and Image Management


Building an image that grabs the trust of your audience

In a crisis context, businesses find themselves at the center of controversy and interrogations.  To justify actions, and to guarantee performance, recruiting, and results, they must rely upon their reputation. This positive reputation demonstrates the company's capacity to prove the real links between intentions, statements, and actions. It also requires an involvement and proof of engagement of the organization by its directors.

Because a reputational capital is a constant imperative, whatever the context, PR Media helps to promote companies and organizations as agents of social and economic action, performing, responsible, and deeply involved in their society.

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Risk Prevention and Crisis Management


Knowing how to communicate under crisis

Risk Prevention and Crisis Management


Knowing how to communicate under crisis

The mobilization of associations or individuals, court intervention, restructuration, and organizational and heavy structural change management: company life is always on public display.  


It is essential to know how to present your case to the public and manage media shockwaves.  Any event is susceptible to exploitation by the critical power of stakeholders in a more formal way.  

PR Media accompanies companies, their brands, and organizations in the identification of sensitive areas that could impact the organization.

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Digital and Social Media Marketing


Building a digital footprint to engage public awareness

Digital and Social Media Marketing


Building a digital footprint to engage public awareness

The digital sphere fully illustrates the power of the public:

  • amplification of information diffusion,
  • disintermediation, and densification of the relational systems between companies and their stakeholders,
  • and intensification of risk to reputation.  

The acknowledgement of digital communications constitutes an imperative in all communication strategy and, now more than ever, precedence is given to the relationship and content quality.

With a full range of services, PR Media allows you to take full advantage of social and digital networks to support the strategy and reputation of your company.

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Brand Strategy


Positioning a brand and developing its relationships

Brand Strategy


Positioning a brand and developing its relationships

More than anything, the brand is the principal capital of a company

Launching or repositioning a brand, creating value for the employer brand, reputation management, etc. Pairing trends with deep awareness of the sector, our teams engage with the most relevant thought-leaders to initiate conversations with tangible impact.

More than anything, the brand is the principal capital of a company, powerful yet fragile. Whether commercial or industrial, the brand is thus always in direct contact with consumers and stakeholders alike.

The brand, constantly challenged to fully exist in the market, must distinguish itself, and earn market share via the installation and development of long-lasting relationships with its audience.

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Public Affairs and Lobbying


Identifying stakeholders and constructing influential networks

Public Affairs and Lobbying


Identifying stakeholders and constructing influential networks

PR Media puts relational strategies to work with private and voluntary opinion-makers. 


We make the case for company and organization positions to bear influence upon decisions that could impact their sector and activities. Combining our understanding of decision networks with the strength of our regional and international networks, we map out the stakeholders, propose monitoring positions and analysis of sectorial reality and regulatory activity, and establish clear connection and alliance strategies to frame a relational network at the heart of decision-making circles of influence.

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Corporate Social Responsibility


Making the most of corporate commitment through sustainable action

Corporate Social Responsibility


Making the most of corporate commitment through sustainable action

Beyond its social and environmental aspects, sustainability constitutes a complete approach that integrates ethical considerations and governance best practices.

CSR is a voluntary commitment that has become an absolute requirement. Companies have moved from positive communication about specific events toward long-term strategic communication.

PR Media develops CSR communication programs that respond to all the needs of the organization. These programs encourage and engage participation from key stakeholders, allowing companies demonstrate pride in their commitments, actions, and performance to both internal and external audiences.

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Media training and digital training


Mastering the message and optimizing communication opportunities

Media training and digital training


Mastering the message and optimizing communication opportunities

With the proliferation of channels, public exposure is instantaneous yet permanent. Each intervention, even private posts of tweets on Facebook or Twitter, is a positive communication opportunity, but also a potential risk.  This is why all public expression must be prepared and executed to obtain optimal impact.

PR Media, through awareness and practice in media and social networks, offers media and digital training to help you become a confident and effective spokesperson.